01-28-2006, 09:46 AM
Quote:As online merchandising evolved to meet the demands of the ever more sophisticated multi-channel customer, we are seeing merchants deploy more robust home pages and product pages, with feature sets that are more focused, more informative; coupled with more clear differentiation by category,
Two other trends noted in the survey report are providing more comprehensive product information and buying guidance. Product comparisons were present on 27% of sites in 2005, up from 21% in 2004; and ratings and review are now on 32% of sites, up from 24%. In line with the same trends, the use of tips and glossaries is up significantly they were present on 46% of the sites in 2005 versus only 15% in 2004.
full article: http://www.internetretailer.com/dailyNews.asp?id=17413