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Quote:Google AdSense is moving beyond the traditional text and graphical advertising to rich media, including interstitials, expanding ads and floating ads. AdSense began contacting publishers last week to be involved in the rich media limited beta test.

The campaigns will likely be site targeted, rather than contextual

full article: http://www.jensense.com/archives/2006/01...nse_8.html

Quote:Introducing these kinds of campaigns will mark a departure from AdSense's traditional text-based ads in more ways than one. In addition to being more, shall we say, noticible, JenSense reports that the ads will probably be site targeted as well, which could cut down on the sometimes-confusing contextual ads that don't quite match up with site content.

full article: http://searchviews.com/archives/2006/01/...neakin.php

rich media, including interstitials, expanding ads and floating ads

Introducing these kinds of campaigns   will annoy the crap out of users...and move AdSense closer to traditional web advertising companies...which annoy the crap out of users.