01-30-2006, 10:58 AM
Quote:Link baiting (or linkbaiting) is the emerging art of building a useful tool, writing an interesting article, or running a newsworthy event on a web site which naturally attracts links. Examples of some link baiting may be running a contest which includes multiple sites (such as blog contests or niche site award contests), testing a new advertising format (which was great in more ways than one for those of us who had Google AdSense up and running the days it launched), and throwing a wrench into a breaking or popular news story via attacks, a new spin, or a dash of humor. If anything, the social web and blogosphere have made linkbaiting a reality which only existed for a select few who already enjoyed broad reach and incredible viral marketing skills years ago.
full article: http://www.searchenginejournal.com/index.php?p=2823