02-01-2006, 11:48 AM
Quote:In a smart youth oriented marketing move, Warner Music Group will make available master recordings from WMGs roster of world-renowned recording artists as ringtones to the more than 74 million registered users of Skype.
What does this have to do with search? This is one of the first major partnerships announced by Skype since its acquisition by eBay. Mix eBay, Paypal, Skype and music downloads into a mixing bowl and the end result is massive potential for a Skype eBay powered music downloads store which uses such internal marketing tools as Ringtones and user to user suggestions and messaging.
full article: http://www.searchenginejournal.com/index.php?p=2854