02-03-2006, 09:25 AM
Quote:Set it and forget it," is definitely not the way to think about your business's on-line presence.
A successful commercial website, like a finely tuned engine, requires regular and routine maintenance to ensure continued peak performance. And a well-maintained on-line presence is simply too important to be ignored these days...
Whether your on-line storefront provides the means to process sales orders or simply serves up electronic brochures, the goal is ultimately to turn visitors into customers. But a lousy website can just turn them off. Poorly maintained and obviously ignored sites rarely get more than one passing glance. Sites with rich content and that are interactive, multifunctional, current and continually changing create a lasting impact and repeat visits.
The latter point might seem obvious, but it is particularly important. A website can't rest on its laurels. It must be made continually appealing to visitors. Refreshing the content is critical, but it's something that many businesses forget...
full article: http://www.globetechnology.com/servlet/s...echnology/