02-03-2006, 10:36 AM
Article on several retailers who have reported large jumps in visitor-to-sales conversion rates after making improvements to their web site's search features. HINT
Quote:How site search helps to increase sales at Delightful Deliveries
By analyzing which product displays on its site produce the best conversion rates, food-and-gifts retailer Delightful Deliveries is modifying site search and navigation to push up overall sales, president and CEO Eric Lituchy says.
Quote:Site search helps Kinetic Fountains triple sales
Sales at KineticFountains.com grew three-fold last year over 2004, largely due to an expansion of its product line supported by an effective site search function, company owner Brian Godwin says
Quote:New site search tool pays off in sales, cost reduction at Toolfetch.com
Eight months after implementing Google Mini as its site search tool, Toofetch.com has seen sales rise by 20%. Data on keyword use has refined keyword purchases to cut online advertising costs by 12%
Quote:FurnitureFind doubles conversions with new site search
FurnitureFind.com launched search and navigation from Endeca and saw calls to its contact center drop as customers found needed product information on the site. With customers who do call now more ready to buy, conversions jumped.
Quote:Search analysis boosts conversions 20% at Calendars.com
After learning how users of its site search tool as well as Internet search were using keywords, Calendars.com has increased visitor-to-sales conversions by about 20%, the retailer says.