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Full Version: An 8-Point Guide to Rich Media Advertising Campaigns Execution
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Quote:Here’s a guide to creating and serving the perfect rich media cocktail. The first three steps describe the preparation, the next three cover the execution and then there are two crucial follow-up steps.

1) Find out what your guests want to drink...
2) Have the cocktail recipe ready...
3) Prepare the right glasses...
4) Mix the drink...
5) Prepare the drinks how the audience wants them...
6) Keep a healthy buzz going, but don’t give your guests a hangover...
7) How did the drink go over?...
8) Make the next drink even better...

full article: http://www.imediaconnection.com/content/8100.asp