02-06-2006, 12:36 PM
Quote:RSS creation and metrics firm SimpleFeed is expected to introduce a technology today that enables delivery of secure RSS protected by a user name, password and unique URL.
The system could be a boon to publishers seeking registration data for ad targeting, or to offer paid subscription services. It could also help marketers communicate sensitive information -- such as financial services or transaction data -- to customers via RSS.
The secure technology works with RSS readers that support log-in, which Carlson says include the upcoming Internet Explorer 7 release, NewsGator, FeedDemon and SharpReader. It won't work with My Yahoo!
full article: http://www.clickz.com/news/article.php/3582976