02-10-2006, 11:05 AM
Quote: Daily international sales volume for retailer 2Checkout.com nearly tripled after it implemented a system from E4X that automatically converts prices into the local currency of the consumer, says Kristin Dach, 2CO chief financial officer.
Average daily volume on foreign sales increased to $116,000 from $46,000 after 2CO implemented the E4X multi-currency program in October, Dach says. It gives us more of a global viewpoint, she says. Consumers like knowing theyre dealing with a company thats sophisticated enough to identify the fact theyre in the United Kingdom or Australia and show all our product prices in their local currency.
full article: http://www.internetretailer.com/dailyNews.asp?id=17570
