02-12-2006, 01:12 PM
Quote:Link building has become a cornerstone of SEO/SEM services so many are interested in knowing what makes a good link, what they should strive for, etc. that will provide the biggest impact on their site optimization.
"We certainly believe that one-way links are better than reciprocal links, but not to the extent that many others assume. You hear a lot of talk about reciprocal links being dead and for a while we believed this is the direction the search engines were going, but the more research we did the more we believe this NOT the case...
full article: http://www.isedb.com/db/articles/1358/