02-13-2006, 12:23 PM
Quote:Who says search marketing has to be dry?
In what must rank among the oddest natural optimization campaigns in history, iCrossing has seeded the Web site of client Batteries.com with a handful of absurd landing pages meant to be discovered through generic battery searches.
The optimized pages contain parodies of ads, magazines and Web sites, using them to make tongue-in-cheek claims about the impact of battery life on such disparate phenomenon as boring home videos and erectile dysfunction...
full article: http://www.clickz.com/news/article.php/3584566