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Quote:No area of e-commerce site design gets nearly as much attention and concern - even angst - as checkout pages. An online merchant building its checkout pages is like an artist laboring over their masterpiece: everything has to be laid out precisely right.

Is it the right amount of steps? Is it clear enough?

This concern is justified. The checkout pages are where shoppers type in their beloved credit card number. The all-important checkout page is the very core of e-commerce...

Classic Mistakes
It's a design flaw in a checkout page to incorporate a large number of coupons or discount offers, Nielsen says. "If people think there's a way to get things for cheaper, and they're not getting it, then they feel they're being cheated."...