02-17-2006, 10:03 AM
Quote:With local search coming into its own and small businesses beginning to understand the potential impact of local search marketing on their bottom line. Options like online yellow pages advertising, pay-per-call advertising and online classifieds open up new advertising opportunities for small businesses that are used to more traditional forms of advertising. Pay-per-call style options also offer up more accessible forms of search marketing for the millions of small businesses that still lack a web presence of their own.
... the first firms that move toward testing these new advertising models are likely to find themselves jumping light years ahead of their competitors.
full article: http://www.searchengineguide.com/laycock/006822.html
Quote:GROWTH IN TRADITIONAL LOCAL ADVERTISING--INCLUDING classifieds and print Yellow Pages--will be flat or negative in the coming five years, but advertising in the online version of the same media will grow significantly...
The group is predicting that local search, including online Yellow Pages, will grow 30.5 percent, to $13 billion in 2010. Interactive classifieds are projected to grow 7.9 percent per year to reach $21.1 billion in that same time, from $14.4 billion in 2005...
full article: http://publications.mediapost.com/index....leHomePage&art_aid=39881