02-21-2006, 10:17 AM
Quote:Some may think that Podcasting is only for hobbyists and DJ wannabes. But, it may surprise you to learn that businesses some very large companies are either exploring or already Podcasting like IBM, RealNetworks, Oracle, Disney, and General Motors.
Malaster says there are three good reasons why businesses should consider this new form of marketing:
1. The ability to target an audience or customer
2. Its a low-cost message delivery platform
3. The ability to send out different messges: audio and video
full article: http://radio.about.com/b/a/245328.htm
A related article: The 7 Deadly Sins of Commercial Podcasting
Quote:1. Podcasting Without a Plan - Variations of this sin include podcasting because you can, podcasting because everybody else is doing it, and podcasting because its a cool new way to get your message out. But podcasting without being clear about why youre creating the "show", what the business plan is for the program, and what value you can reasonably expect to get from the venture is cardinal sin number one.
2. Podcasting Without Providing Unique Value - ...
full article: http://www.nanocasting.org/mediasavvy20.htm