02-24-2006, 10:55 AM
Quote:Baby boomers at the peak of their earning power are taking ecommerce sales to new heights, but it is young consumers who are changing the rules of how ecommerce is conducted...
The impact of young consumers on ecommerce is visible in the way they share product recommendations over the internet...In contrast with the structured form of product recommendations found on Amazon, this [social networking] is a fluid and informal way of sharing opinions online about products and brands.
A source of ecommerce innovation for retailers is the adoption of visualization or product-enhancement tools such as zoom, 360-degree views, virtual models and product placement within a room. These are helping retailers convert shoppers into buyers at a higher rate...
full article: http://www.imediaconnection.com/content/8411.asp