02-25-2006, 02:31 PM
Quote:Steve Rubel, Robert Scoble, and any other number of pundits will tell you that "summary" RSS feeds suck. I understand their positions, really I do. There's just one problem--despite what some folks would have you believe, the world has not universally drunk the RSS Kool-Aid. And personally, despite the assurances of Dave Winer that RSS 2.0 is the be-all and end-all of syndication formats, some folks are still waiting for the polls to close. (Warning to those sensitive to syndication standard politics--following any of those links for too long will inevitably lead to you being flamed by someone. Probably Dave Winer.)
Here's the deal, folks: page impressions are still king. RSS ads are like print ads--buying one is an act of faith, because you have no idea whether anybody will look at them or not...
full article: http://blog.eweek.com/blogs/buzzword-com.../6197.aspx
It's still too early to vote. Today RSS advertising sucks but will it tomorrow?