03-03-2006, 08:59 AM
Quote:For years, marketers have shuddered at the realization that consumers are on to them. They've worried about saturation, about people ingesting so many advertisements and marketing messages on an average day that no one has a chance at standing out. Marketers have created a whole lexicon around the phenomenon, then used it among themselves to describe their victimhood and excuse failed campaigns.
"I don't think a lot of marketers understand the dynamic that is taking place. Old PR, old communications are not nearly as effective or applicable any more. Metaconsumers want people to know when products are good or bad," he noted. "When you're someone who's staked some credibility in responding to a blog or posting a book review on Amazon, you become an influencer, and what you say is extremely important."...
"There are good ways to brand through blogs and better ways to get into the flow of consumer conversation through them,"...
Some tips on maintaining a successful blog that will appeal to consumers:...
full article: http://www.ecommercetimes.com/story/Ci9l...mers.xhtml