03-06-2006, 12:24 PM
Quote:Delivering dynamic and personalized content to web users looks to be the next Holy Grail in online marketing, and companies that are unprepared for the movement are scrambling to launch newer, better sites that will enable them to adapt and personalize content more easily.
And, while they're at it, they often decide it's time for a total site redesign, as well. After all, they think, navigation could certainly be improved, the hierarchy of pages has never been quite right, and with all the money they're spending on advertising, they think they could be handling traffic better...
...when done right, a redesign can boost conversions and make you a star, but the possibility for so-so results, and even outright disaster, exists as well. So if you're planning a redesign, consider these tips:
Tip #1: Ask: Why are we changing? Then, test your hypothesis...
Tip #2: Test one thing at a time...
Tip #3: Don't shock your customers...
full article: http://www.imediaconnection.com/content/8525.asp