03-08-2006, 12:30 PM
Some of the new technologies discussed in the article are price comparison by mobile phone, new uses for RSS, fuzzy search, e-catalogs, and other applications.
full article: http://www.internetretailer.com/article.asp?id=17751
Quote: Smart marketers have always known that the customer is king, but a look at whats on the drawing board and entering the marketplace at technology developers suggests online retailers will soon have even more new ways to give shoppers royal treatment.
The theme of shopper empowerment characterizes much of whats currently on the minds and in the labs of developers and the online marketers they target. Providers are reworking technology initially deployed in other sectors or available only to site operators on the backend and rolling it out directly to the consumer web interface. Theyre figuring out new ways to segment online content according to consumers preferences and deliver it in richer formats. Its all geared toward an improved shopping experienceand improved sales.
full article: http://www.internetretailer.com/article.asp?id=17751