03-10-2006, 12:05 PM
4-part article examines new types of video content and the marketing opportunities they present:
New Kinds of Video Content
New Marketing Opportunities
Things to Watch Out For
Four Crystal Ball Predictions
New Kinds of Video Content
New Marketing Opportunities
Things to Watch Out For
Four Crystal Ball Predictions
Quote:The changes in video content are good, not bad, for advertisers and marketers eager to reach these audiences as it also frees them from the mini-chunks of time (30- or 60-second commercials) they are allocated within these programs.
The gaining popularity of paid placement and branded entertainment vehicles indicates that advertisers do not want to be pigeonholed and segregated into these defined messaging formats any more.
Instead, the change to natural-length programming means that sponsors and advertisers can develop messaging that actually meets their marketing needs...