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Quote: For every purist blogger yearning to speak free, there is another opportunist blogger yearning cash in. Weblogs share certain valuable properties with Websites, but even if you can get two people to agree on what the key differences are, their goals may not align in why they blog, or the "right way" to generate traffic.

The need for traffic though, is a key similarity between the two mediums. Both can use so-called "black hat" tactics, or even "gray hat," and while traffic-generation is important to most bloggers, this is an area destined for a fight.

In one of our threads at SyndicationPro, a poster brings up the concept of "controversy" in traffic building. The suggestion is to pay close attention to the topics lighting up the blogosphere and play devil's advocate...