03-22-2006, 03:15 PM
Quote:Marketing Experiments reports that a shorter newsletter sign-up process means much higher conversions.
The key to increasing subscription rates for your newsletters is simple. Reduce the height of the barrier you place between the reader and the Submit button.
When we ask site visitors to sign up for our e-newsletters, it is tempting to take the opportunity to learn as much as we can about each new subscriber. Sites will often ask for more information than is strictly necessary....
full article: http://www.imediaconnection.com/content/8760.asp