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Quote:New! Google local business ads BETA

Google AdWords is introducing local business ads, a new ad type that allows advertisers to promote location-based products and services to interested users worldwide (note: this service is available for business locations in the U.S, Canada and the U.K.). Local business ads appear with an enhanced map component on Google Local and in a text-only format on Google.com and other sites in the Google network.

Why local business ads?

Google's goal is always to offer users relevant information through our search results and advertising. Local business ads can help users by showing them products and services that are physically nearby, and help advertisers by providing a new way for them to reach more local customers.

What's more, both small businesses and large chains can easily target multiple locations within a single Ad Group using the same keyword list – yet another way of targeting more customers more effectively.

How it works

Whenever a user enters a query that matches advertisers' chosen keywords and business information, up to three local business ads may appear as "Sponsored Links" below the user's Google Local search results. The ads display in two parts: a highlighted listing in the search results column and a map marker that expands to show additional business details when the user clicks on the ad title or the marker itself.

The highlighted listing consists of your business name, two description lines, your URL, and your business address, all of which is gathered from Google Local's business listings.

The info window that expands from the map marker displays an optional phone number and image, along with the standard business information.

Finally, a text-only version of each local business ad automatically runs on Google.com and other sites in our search network. The text version has the same ad text and display URL as the enhanced ad on Google Local. A fifth line of text shows lists city (and state, if applicable). The text-only version of your ad is ranked and priced just like any other text ad running on Google.