04-05-2006, 10:37 AM
Quote:When customers come to your Web site, they usually want to find stuff fast. If the site is small enough and designed well enough, they can find what they want by clicking through menus. But once a site gets beyond a certain size a couple of hundred pages, say and especially if you have lots of products for sale, you'll need to add a search function so visitors can do fast keyword searches of your pages.
Affordable search options for small Web retailers are few and far between, however, and they're definitely not all created equal. CWI Medical, a company that sells consumer medical products online, is very happy with the results it's getting after switching six months ago to a hosted service from specialist Picosearch. Like other search solutions, such as Google, Picosearch creates an index of key words on Web pages and then uses the index to quickly find pages that match a customer's search terms.
"Since we implemented Picosearch our conversion rate has increased dramatically and sales have gone up by 50 percent," says Daniel Dunleavy, CWI's marketing executive...
full article: http://www.ecommerce-guide.com/solutions...hp/3596556