04-07-2006, 08:25 AM
Quote:On March 13, Chevrolet introduced a Web site allowing visitors to take existing video clips and music, insert their own words and create a customized 30-second commercial for the 2007 Chevy Tahoe. In theory, the company was hoping visitors to its Web site would e-mail their own videos around the world, generating interest for the Tahoe through what is known as viral marketing.
"There's this gold rush fever about consumer-generated content," Drew Neisser, president and chief executive of Renegade Marketing said. "Everybody wants to have consumer-generated content, and Chevy Tahoe doesn't want to be left behind."...
User-generated content is a favorite of companies like JetBlue Airways, Sony and Chrysler that are seeking to reach young, technology-savvy consumers who will spread their marketing messages around the Web...
full article: http://ecommercetimes.com/story/9klFJqni...-Ads.xhtml