04-12-2006, 08:29 AM
Quote:Few events are likely to have a more devastating effect on a company -- or even the industry it represents -- than being exposed for deliberately misleading customers about the safety of its products. The sunscreen industry may be forced to crawl out of a ditch due to this sort of deception...
"The first thing [companies] tend to do is talk to lawyers who tell them to wait and say nothing. So they go dark, and during that period a secondary crisis develops because they are seen as not being candid or not caring, or [not] even interested in the issue,"...
Indeed, companies and public institutions have rebounded from worse catastrophes by taking what comes down to common sense actions: Don't make excuses. Say you are sorry. Show you are sorry. Take responsibility for any damage or harm...
full article: http://ecommercetimes.com/story/FJnOnwnC...rust.xhtml