04-14-2006, 09:33 AM
Quote:Most people using a search engine expect to find what they are looking for on the first page of results, says a US study.
At most, people will go through three pages of results before giving up, found the survey by Jupiter Research and marketing firm iProspect.
It also found that a third of users linked companies in the first page of results with top brands. ...
Quote:41% of consumers changed engines or their search term if they did not find what they were searching for on the first page.
full article: http://news.bbc.co.uk/2/hi/technology/4900742.stm