04-15-2006, 11:25 AM
Quote: More product content means more sales at retail web sites, says a recent exercise in providing additional content at electronics retailereCost.com...
Add-to-cart actions increased 6% among those who viewed the additional content...
We confirmed that when we enhance the quality of our web site information, our customers feel better prepared to make purchasing decisions without having to go to other sites for additional information. That means our traffic increases, our customer loyalty increases and our business increases...
full article: http://www.internetretailer.com/dailyNews.asp?id=18266