04-17-2006, 09:26 AM
Quote:An increasingly fragmented online audience has led brand advertisers to look for additional methods to reach their customers and ad networks are stepping up to the challenge. The following five reasons explain this shift in attitude (and brand budgets) toward ad networks...
1. Complement your reach...
2. Reduce frequency waste...
3. Optimize to brand metrics...
4. Scale your custom solutions...
5. Leverage efficiencies...
full article: http://www.imediaconnection.com/content/9096.asp
related topics:
Ad Networks Crib Sheet
http://community.tuliptools.com/index.ph...312.0.html