04-17-2006, 09:57 AM
Quote:-shopping comparison engines do a poor job of displaying accurate Shipping & Handling (S&H) and tax information. In some cases, this leads to price discrepancies of around 15% between the price a shopping comparison engine lists and the actual merchant price
-shopping comparison engines should display rebate/coupon/deal information in a consistent manner. All prices displayed should be before rebates/coupons/deals or after rebates/coupons/deals resulting in an apples to apples comparisons instead of jumbled apples to blackberries comparisons
-merchants are either purposely posting incorrect data on the shopping comparison engines or are not paying enough attention to the channel. Either way, this leads to a poor user experience....
full article: http://www.comparisonengines.com/2006/04...ustration/