04-20-2006, 10:26 AM
Use of Flash banner advertising in event-driven marketing:
full article: http://www.imediaconnection.com/content/9067.asp
the ad: http://www.t-3.com/external/CYNCAA/index.htm
I got 8 of my 20 shots through the hoop.
Quote:The CBS Sportsline March Madness on Demand (MMOD) Presenting Sponsorship was an ideal way to deliver the "performance" messaging of Courtyard by Marriott through an internationally recognized sporting event with an affluent and invested fan base. The challenge was to design creative that could live alongside streaming video that was 1) entertaining and 2) different or special from the advertising on the live webcast, all the while educating viewers about Courtyard and relating to basketball.
full article: http://www.imediaconnection.com/content/9067.asp
the ad: http://www.t-3.com/external/CYNCAA/index.htm
I got 8 of my 20 shots through the hoop.