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Quote:Vish says that Yahoo Search Marketing will be leveraging older and developing technologies to grow Overture & Yahoo’s hold in the Japanese Mobile Search market. Mobile demographic is young and crosses multiple channels such as Sports, News and Shopping. Mobile advertising opportunities include Click to Call and Local targeted marketing. Yahoo Japan Mobile includes Yahoo Japan, MSN Japan, and Ask.jp. Vish says advertisers are seeing excellent results and great feedback and expects to see continued success...

Quote:Vish uses the College Student demographic as an example and a recent Yahoo Life Series study on this search oriented audience which breathes life into the Yahoo Life Engine slogan (and social media).

College students are overwhelmed by media.

* Number of messages being consumed per day is growing at a staggering rate.

* College students spend a lot of time online and multitasking (IM’ing and watching TV and listening to music)...