04-22-2006, 09:04 AM
Quote:A closely guarded secret at video-upload site YouTube is the company's plan to sell advertisements. The strategy is even cloaked in a code name.
Madison Avenue is keeping a close eye on what kind of advertising model the top player in the burgeoning market will adopt. YouTube has successfully attracted a large following by becoming the master of ceremonies for an Internet variety show that offers a stage to homemade-movie makers. To cash in, the company has set its sights squarely on the $12.5 billion online advertising market.
Video is blossoming on the Net as large numbers of consumers, linked to the Web via high-speed connections, search for alternatives to television. Some advertising experts wonder whether YouTube and competitors such as eBaum's World, AddictingClips.com and Break.com can make a living out of presenting amateur videos...
full article: http://news.com.com/YouTube+Too+rough+fo...=nefd.lede