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Quote:Content is still king in search and keywords alone won't make Mother's Day shoppers click and buy. Customized content in landing pages with site design and messaging is a sharp way to approach the holiday.

Organizing product and keyword messaging into a holiday format is a great step forward, but a few quick tricks in optimizing site creative can help steer purchase behavior in the right direction. Many brands add a few tulips and carnations along with spring colors to create a mom motif.

Creating a gift guide with a few generic questions that apply to most any mom is another holiday trick that works. Existing inventory can be repurposed to be the perfect gift for the mother on your searcher's gift list...