04-24-2006, 11:37 AM
Article discusses the 5 biggest online marketing mistakes:
full article: http://www.imediaconnection.com/content/9157.asp
Quote:Online marketing seems easy enough: build a website, buy some keywords on Google, and then watch the world flock to your site to buy your products and/or services. Unfortunately, life is rarely that easy, and marketing on the internet is no exception...
Mistake #1: Thinking That Keyword Advertising Is Everything ...
Mistake #2: Thinking Cool Design Equals Good Marketing...
Mistake #3: Ignoring Measurement...
Mistake #4: Ignoring Return on Investments...
Mistake #5: Assuming that Meta-Tags Can Help With Search Engine Optimization...
full article: http://www.imediaconnection.com/content/9157.asp