04-28-2006, 11:06 AM
Quote:Community Web sites featuring user-generated content have become hot commodities, as evidenced by the press around mySpace.com recently. But cashing in on community isnt easy.
Despite the buzz factor, many publishers running community sites still go to sleep asking themselves, How can I convince more sponsors to come on board?
Read on for a look at how one community site - packed with blogs, wikis, and discussion groups - has revamped its ad offerings...
full article: http://www.marketingsherpa.com/sample.cf...entID=3241