05-05-2006, 11:06 AM
Quote:Microsoft Corp. on Thursday launched its online advertising platform in the United States,..
AdCenter is an online service where advertisers can buy space across Microsoft's Web properties MSN and Windows Live. The ad platform enables advertisers to purchase display and search ads. The latter is the hottest ad market on the Web.
Like Google's AdSense and Yahoo's own ad platform, AdCenter lets advertisers bid on keywords that consumers use in searching for products and services. The price paid depends on how likely the word or phrase would be used, and determines the placement of ads on search results. All three rivals also offer analytics and reporting tools that advertisers can use to measure the effectiveness of their ads.
Microsoft, however, is trying to go a step further by also targeting ads based on a person's demographics...
full article: http://www.techweb.com/wire/ebiz/1872003...SCJUMEKJVN