05-09-2006, 11:18 AM
New survey of online shoppers gives the top reasons some consumers say they prefer to shop in a store rather than online
full article: http://www.imediaconnection.com/content/9504.asp
Quote:A significant number of online shoppers felt there was no substitute for understanding products through sensory evaluation (54 percent). Shoppers also said it was easier to discover new products by browsing in a store (48 percent) and to get customer assistance in person (40 percent). These responses came from internet users, so it is fair to assume that the same questions put to shoppers who never browse or buy on the internet would see at least some of the same key responses, probably at even higher rates...
full article: http://www.imediaconnection.com/content/9504.asp