05-12-2006, 10:40 AM
The article mentions several tools etailers can use to improve their online merchandising and boost conversions including site search, better use of imaging, product reviews and recommendations, live chat, streaming video, gift registries, and more...
full article: http://www.internetretailer.com/dailyNews.asp?id=18543
Quote:A Forrester survey conducted for a recent report, How to Master Online Merchandising, found that the penetration of tools and technologies that improve online merchandising still has far to go among retailers. The most commonly used online functionality falling under Forresters definition of online merchandising tools was site search. With 54% of retailers surveyed saying they use site search, that means more than a third of the retailers still dont have a site search function...
Even though online retail sites have evolved and matured, most consumers who come to those sites just dont purchase, says Forrester analyst Sucharita Mulpuru. By engaging in efforts that place products more effectively throughout a web site and present features in a more engaging way, retailers can drive the incremental conversion improvements that dramatically affect overall sales.
full article: http://www.internetretailer.com/dailyNews.asp?id=18543