05-16-2006, 09:42 AM
Quote:ONLINE retailers have been using product videos for years, and with few exceptions have succeeded only in irritating customers with glitchy pictures or leaving them slack-jawed with boredom.
But retailers and others might be starting to crack the code. "Retailers are trying to figure out how to put the dopamine of in-store experiences into the online experience," said Patti Freeman Evans, an analyst with JupiterResearch, a technology consultancy. "You walk into a store and see all these wonderful things you didn't know you needed and the endorphins take over. Video may be one way to re-create that online."...
full article: http://www.nytimes.com/2006/05/15/techno....html?_r=1&oref=slogin