05-18-2006, 10:27 AM
Quote:Today, I'll discuss the leading marketing strategies that consumer-centric organizations use to create and grow online communities in support of their brands. I'll also explore metrics for measuring a community's impact (and proving its value to your overall business).
Strategy: How Do You Successfully Build an Online Community?
In my agency's experience with building sites for leading consumers brands such as Converse and Helio, the focus on community is tightly integrated with the design strategy and overall Web site experience.
Here are five tips to help you formulate a winning strategy for your business:
*Release control...
*Entertain...
*Connect...
*Be authentic...
*Innovate...
full article: http://www.clickz.com/experts/crm/action...hp/3606596