05-19-2006, 11:51 AM
Quote: Online shoppers can easily get frustrated when a product search of an e-retailers site turns up countless items that shoppers then must wade through to hopefully find what theyre seeking. This kind of frustration can be the kiss of death for online retailers...
To address this challenge, 4inkjets.com has begun using web analytics to fine tune site search on its newly redesigned web site to present shoppers with a list of products that helps them more quickly find the items for which theyre hunting...
Today the average conversion rate for the site is 7.6% compared with the previous sites 4.7%....
full article: http://www.internetretailer.com/dailyNews.asp?id=18624