05-20-2006, 10:36 AM
Article on the benefits of using RSS as a marketing tool:
full article: http://imediaconnection.com/content/9607.asp
Quote:Brass tacks
Marketers and media folks who haven't woken up to web content syndication (through RSS or some other format) are, frankly, fighting the attention wars with stone knives and bearskins.
The uses of RSS are legion for they are many, and advance ever more rapidly. Here are three things that marketers ought to know about web syndication, either through RSS, Google's Atom or some other standard.
RSS is Incorruptibly Opt-In...
It Saves Users Time (Yours Too)...
RSS is Measurable...
full article: http://imediaconnection.com/content/9607.asp