05-21-2006, 01:55 PM
Article on using Amazon and eBay "expert" features like reviews, guides, and lists to increase the exposure of your listings.
full article: http://auctionbytes.com/cab/abu/y206/m05/abu0167/s02
Quote:It's a little ironic, but "word of mouth" is still a reliable way to attract customers who are strongly motivated to visit your auction or store listings and purchase items. And where a personal recommendation from a friend is unavailable, people more often than not will turn to the opinion of an "expert."...
Amazon has three ways you can become a "visible expert": reviewing products, using Listmania, or creating a special Amazon "So You Want To" list. In each case, you'll be afforded an opportunity to gain more visibility - and a link to your store - on many more Amazon.com web pages than any other method. eBay has recently taken similar steps, allowing users to write product reviews and "How To" or "Tip" Guides.
The simplest way to gain exposure on Amazon or eBay is by writing reviews...
full article: http://auctionbytes.com/cab/abu/y206/m05/abu0167/s02