05-24-2006, 11:45 AM
SearchViews ran a good 2-part series this week on spotting click fraud and dealing with its impact on your ad campaigns:
Part 1:
full article: http://searchviews.com/archives/2006/05/..._101_1.php
full article: http://searchviews.com/archives/2006/05/...ud_101.php
Part 1:
Quote:Â Click Fraud 101 - Part 1: Definitions and Culprits
Many of our readers are curious about click fraud; it's often in the news, and the term itself carries an aura that suggests there's a darker, more mysterious side to our industry. Dark, maybe - mysterious, nah. While click fraud is definitely a problem, it's not something that needs (or deserves) to be shrouded in inscrutability. We hope this primer will help take the edge off, and give you a basic idea how to keep track of and minimize the problems associated with click fraud...
full article: http://searchviews.com/archives/2006/05/..._101_1.php
Quote: Click Fraud 101 - Part 2: Diagnosis, Defense and the SEM's Outlook
How to spot a problem
Keeping an eye on click fraud is as simple (and boring) as diligently keeping track of your traffic. The problem generally graduates from a nuisance to a financial burden only with a significant number of clicks, which is lucky, since massive click activity has a hard time flying under the radar if you know what to look for...
full article: http://searchviews.com/archives/2006/05/...ud_101.php