05-31-2006, 08:52 AM
Various tips on using eBay to drive traffic to your web site store:
Comment on eBay's ProStores:
full article: http://www.ecommerce-guide.com/solutions...hp/3609791
Quote:The lure of eBay is its massive built-in audience, as tens of millions of buyers eagerly seek bargains. The lure of having your own store is (hopefully) a higher profit margin. Many merchants find they can charge a higher price outside of the auction environment and avoid eBay fees.
Also, on their own sites merchants have complete control and flexibility in how they present products, without rules imposed by eBay.
For plenty of sellers the best strategy focuses on creating synergy between their eBay auction and their own online store. Savvy sellers work the advantages of both. They leverage the traffic of eBay with the higher profit margin of their own site to create a hefty revenue stream...
Comment on eBay's ProStores:
Quote: ProStores' various tools all help drive traffic toward eBay not from eBay toward ProStores sites. In the relationship between online stores and eBay, the auction giant is clear on which direction it wants to drive buyers.
full article: http://www.ecommerce-guide.com/solutions...hp/3609791