06-05-2006, 11:35 AM
Article offers 5 tips on using demographics in your marketing plan:
full article: http://imediaconnection.com/content/9866.asp
Quote:Smart and successful web marketers spend their working hours determining how their efforts can drive more traffic, traffic that will result in higher volumes of customer conversion. But the smartest of these marketers get the most out of their budgets by developing online campaigns that target their most desired customers.
How? Demographic Targeting (DT) allows marketers to focus online ads on subscribers with their desired demographics (i.e., profession, industry, company size, gender, age group, household income, ethnicity, et cetera)...
full article: http://imediaconnection.com/content/9866.asp