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Quote:Podcasting: Worth the Effort?

Papier admitted he's not making much cash off his personal finance podcast. Is it really worth the effort, then? If you need to communicate a message to people, or you have consumers with whom you would like to have a more engaged relationship, then yes, podcasting is worth the effort, said Charles Chapman, manager of digital marketing at Babson College.

"The trick though is knowing what a podcast is and isn't. If it's just someone reading a press release or speaking the party line from a script then it's not valuable," Chapman told the E-Commerce Times. "Listeners want to hear real voices, real conversations. We live in a world now where overly edited news is not what we want. We want honest and instant communications and podcasting allows this." ...