06-09-2006, 10:31 AM
Quote:With broadband penetration hitting critical mass, more multichannel merchants are adding interactive, or virtual, catalogs to their Websites. Usually presented as a link on the e-commerce site, interactive catalogs generally mirror offline print books; online visitors use their mouse to flip the virtual pages and to gain close-up views of specific products and descriptions.
As cumbersome as an interactive catalog might sound for one thing, it takes much more time to flip virtual pages than print pages many merchants are discovering that a significant segment of their customer base prefers them to navigating through an e-commerce site...
full article: http://multichannelmerchant.com/webchann..._05302006/
