06-11-2006, 08:23 AM
Quote: Online marketplace eBay Inc. is set to unveil a keyword advertising system for eBay sellers to promote auctions on other Web sites, borrowing from the strategies of Google and Yahoo.
Michael van Swaaij, eBay's chief strategy officer, told a conference of software developers here on Saturday of plans to allow Web site affiliates to run contextual ads for eBay auctions in exchange for a cut of the resulting eBay sales.
EBay's system differs from pay-per-click advertising systems offered by Google (GOOG.O) and rivals Yahoo Inc. and Microsoft Corp. by linking only to eBay auctions rather than serving as a generic advertising network...
full article: http://www.washingtonpost.com/wp-dyn/con...00807.html
Quote:The eBay contextually relevant ad system will work as follows, according to Reuters reports:
It plans to provide hundreds of thousands of eBay auctioneers with simple snippets of code they can embed on other Web sites that showcase items that are for sale on eBay's site system scans the text of a Web site for keywords and returns links to relevant eBay sales listings to the Web page. A Web site about sports could automatically feature links to sporting gear or memorabilia available on eBay. As listings change on eBay, advertising automatically changes on affiliated Web sites to reflect the new products or services for sale on eBay.
full article: http://blogs.zdnet.com/micro-markets/index.php?p=108